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  1. EIAA points to fast-developing online behaviour

    Category: General Information/News

    Europeans are spending 56 per cent more time online compared to 2003, according to the latest research from the European Interactive Advertising Association (EIAA). Posted: 2005-12-08 17:00:34 ...
    Monday, 06 June 2011
  2. AOP forum: Site monetisation

    Category: General Information/News

    Sponsored by Google, this forum explored the growing significance of contextual advertising and the ways publishers can use search to maximise advertising revenue with case studies from Times Online and ...
    Monday, 06 June 2011
  3. James Garner, Head of Production, Hearst Digital Interview

    Category: General Information/News

    "Sometimes you come up against a lack of knowledge (fear?) and non acceptance of online from traditionalists and sometimes you find there is just too much jargon in this space! I'm also sorry to say it ...
    Monday, 06 June 2011
  4. US online content spend up 15 per cent year-on-year

    Category: General Information/News

    ... for online content in the US grew to $987m in the first half of 2005, an increase of 15.7 per cent over the same period last year. For the first time ever, in Q2 of 2005, quarterly sales of content topped ...
    Monday, 06 June 2011
  5. Free content drives ad revenue for AOP members

    Category: General Information/News

    ... that for the first time in the four-year history of the AOP Census the number of publishers charging for branded, quality content online has dropped, to 37 per cent compared with 63 per cent in 2005.  ...
    Monday, 06 June 2011
  6. IPA launches Touchpoints survey

    Category: General Information/News

    The Institute of Practitioners in Advertising (IPA) today launched the first part of its Touchpoints initiative, a multimedia research tool that has been three years in the making and cost more than £1m. ...
    Monday, 06 June 2011
  7. US online paid content revenues top 2bn dollars

    Category: General Information/News

    Annual US online paid content revenues jumped to an all-time high of $2bn, according to the US Online Publishers Association's (OPA) full-year 2005 Online Paid Content U.S. Market Spending Report. Posted: ...
    Monday, 06 June 2011
  8. Internet usage overtakes TV viewing

    Category: General Information/News

    For the first time, using the internet has overtaken watching TV as the UK's favourite activity. According to research conducted by TNS, two thirds of users increased the amount of time they spend online ...
    Monday, 06 June 2011
  9. Vehicle buyers ignore traditional media, says US study

    Category: General Information/News

    The internet is the most important information tool for first-time vehicle buyers in the USA, according to new research from the Polk Center for Automotive Studies. Posted: 2006-02-10 19:15:59 ...
    Monday, 06 June 2011
  10. Personalisation not the Holy Grail

    Category: General Information/News

    Personalisation can offer some added value when used appropriately, but demand has been over-hyped, claimed Peter Bale, editor of Times Online, speaking at ‘Tomorrow’s Web’, the PPAi/AOP conference on ...
    Monday, 06 June 2011
  11. Crucial time for TVWF negotiations

    Category: General Information/News

    The negotiations on the Television Without Frontiers Directive have reached a stage where they must be watched carefully to ensure no ‘behind doors deals’ are made. Posted: 2006-11-16 12:57:23
    Monday, 06 June 2011
  12. Digital publishers see massive growth in 2006

    Category: General Information/News

    UK digital publishers experienced an average 60 per cent increase in turnover in 2006, and are predicting an average of 72 per cent growth for 2007 – double what they were forecasting this time last year. ...
    Monday, 06 June 2011
  13. SEO core of Times’ digital operation

    Category: General Information/News

    “SEO people have become the core of our digital operation” whose insight travels “through our entire business” said Times Online editor-in-chief Anne Spackman, speaking at AOP’s digital seminar session ...
    Monday, 06 June 2011
  14. Rich spend more time online

    Category: General Information/News

    The top fifth of US households by income spend more time online than the rest of the population, says research from Ipsos Mendelson. The survey also found that, as the rich get richer, they are online ...
    Monday, 06 June 2011
  15. Greater ad effectiveness on branded content sites, says OPA study

    Category: General Information/News

    Across a wide range of advertising metrics, branded content sites outscored internet industry norms 41 out of 43 times according to research from the Online Publishers Association (OPA). Posted: 2008-08-04 ...
    Monday, 06 June 2011
  16. Greater ad effectiveness on branded content sites, says OPA study

    Category: General Information/News

    Across a wide range of advertising metrics, branded content sites outscored internet industry norms 41 out of 43 times according to research from the Online Publishers Association (OPA). Posted: 2008-08-04 ...
    Monday, 06 June 2011
  17. Richard Edgar, Head of Video, FT.com video interview at the AOP Summit 2008

    Category: General Information/News

    Richard Edgar was appointed as the head of video for the Financial Times in 2007 and is responsible for developing FT.com’s popular video section. Under his stewardship FT.com's video audience has more ...
    Monday, 06 June 2011
  18. Neil Perkin, Director, Marketing and Strategy, IPC Media video interview at the AOP Summit 2008

    Category: General Information/News

    Neil has been at IPC Media for eleven years having previously worked in B2B and contract publishing. In that time he has ran or worked in most of IPC’s advertising operating divisions. After several years ...
    Monday, 06 June 2011
  19. Andrew Walmsley, i-level Founder video interview at the AOP Summit 2008

    Category: General Information/News

    Andrew co-founded i-level, the UK’s leading online media agency, in 1999. Winner of over 30 awards, the company has been Agency of the Year eight times in the last eight years, and in 2007 became the first ...
    Monday, 06 June 2011
  20. Multimedia: "telling the story the way it was meant to be told”

    Category: General Information/News

    ... stressed however that publishers' choice of multimedia must always fit seamlessly with the story. Posted: 2009-03-02 21:27:49 ...
    Monday, 06 June 2011
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