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  1. Soaring popularity of online member communities

    Category: General Information/News

    The outstanding success of online member communities is the subject of the latest Nielsen//Netratings press release. The leading provider of internet research reveals that over half of the internet population ...
    Monday, 06 June 2011
  2. Reuters to fund journalism institute

    Category: General Information/News

    ... years of funding from the Reuters Foundation to establish and develop a research centre of excellence in the study of journalism. Posted: 2006-01-27 16:53:21 ...
    Monday, 06 June 2011
  3. Europe’s emerging internet markets – Nielsen press release

    Category: General Information/News

    Nielsen’s 2006 research into ‘Netizens’ (online Europeans) reveals that home continues to be the most popular location among Europeans from which to access the internet. Posted: 2006-01-13 16:45:3 ...
    Monday, 06 June 2011
  4. EIAA points to fast-developing online behaviour

    Category: General Information/News

    Europeans are spending 56 per cent more time online compared to 2003, according to the latest research from the European Interactive Advertising Association (EIAA). Posted: 2005-12-08 17:00:34 ...
    Monday, 06 June 2011
  5. Europeans go online for new jobs

    Category: General Information/News

    One in four European internet users visited a job web site between July and September 2005, up from around a fifth the previous year, according to new research from Nielsen//NetRatings. Posted: 2005-12-02 ...
    Monday, 06 June 2011
  6. AOP B2B research revisits agencies

    Category: General Information/News

    Following the enthusiastic industry response to the AOP research, The role of B2B websites, the association is to explore the impact the initial study had on the participating agencies, in a project that ...
    Monday, 06 June 2011
  7. Media literacy by UK region revealed

    Category: General Information/News

    Ofcom, the independent regulator and competition authority for the UK communications industries, has published its fourth research report into the extent of adult media literacy, comparing media literacy ...
    Monday, 06 June 2011
  8. Media buyers demand independently verified traffic data

    Category: General Information/News

    Ninety-four per cent of media buyers view the independent verification of website traffic figures as critically or very important to validate media owners' claims, according to new research commissioned ...
    Monday, 06 June 2011
  9. IPA launches Touchpoints survey

    Category: General Information/News

    The Institute of Practitioners in Advertising (IPA) today launched the first part of its Touchpoints initiative, a multimedia research tool that has been three years in the making and cost more than £1m. ...
    Monday, 06 June 2011
  10. Online ad spend reaches £1.1bn

    Category: General Information/News

    The latest figures from the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA) show that spending on internet advertising in the UK bucked a bleak trend in 2005 with ...
    Monday, 06 June 2011
  11. Consumer demand for podcasts to rise, says new research

    Category: General Information/News

    A quarter of all adult internet users will listen to a podcast in the next six months, according to a new study by market research agency BMRB. Posted: 2006-03-21 17:16:41 ...
    Monday, 06 June 2011
  12. Ofcom publishes media literacy audit

    Category: General Information/News

    ... Ofcom research on the extent of adult media literacy in the UK. Posted: 2006-03-09 17:42:53 ...
    Monday, 06 June 2011
  13. Internet usage overtakes TV viewing

    Category: General Information/News

    For the first time, using the internet has overtaken watching TV as the UK's favourite activity. According to research conducted by TNS, two thirds of users increased the amount of time they spend online ...
    Monday, 06 June 2011
  14. UK mobile users disinterested in 3G

    Category: General Information/News

    UK consumers are turning their backs on 3G mobile services because they find them confusing and too difficult to use, according to new research. Posted: 2006-02-22 19:08:55 ...
    Monday, 06 June 2011
  15. Vehicle buyers ignore traditional media, says US study

    Category: General Information/News

    The internet is the most important information tool for first-time vehicle buyers in the USA, according to new research from the Polk Center for Automotive Studies. Posted: 2006-02-10 19:15:59 ...
    Monday, 06 June 2011
  16. Blog, podcast and RSS advertising to reach $49.8m in 2006

    Category: General Information/News

    Combined spending on blog, podcast and RSS advertising is expected to grow 144.9 per cent to $49.8m in 2006 - up from $20.4m in 2005. The findings, released yesterday by PQ Media, a custom media research ...
    Monday, 06 June 2011
  17. Ignore Web 2.0 at your peril

    Category: General Information/News

    research conducted by management consultancy Booz Allen Hamilton has found that 41 per cent of UK internet users currently access Web 2.0 sites such as YouTube, MySpace and Facebook, and that this figure ...
    Monday, 06 June 2011
  18. Online preferred for access, speed, convenience

    Category: General Information/News

    Newspaper and magazine websites are easier to access, faster for locating desired content, and are more convenient than their print equivalent, according to recent AOP research. Posted: 2007-08-07 ...
    Monday, 06 June 2011
  19. AOP names JICIMS representatives

    Category: General Information/News

    Senior research and commercial executives from the BBC, Channel 4, ITV and Guardian Newspapers have agreed to represent the interests of AOP members on the Steering Committee of the Joint Industry Committee ...
    Monday, 06 June 2011
  20. Are consumers the new brand managers?

    Category: General Information/News

    Research from Booz Allen Hamilton has found that 41 per cent of UK internet users currently access Web 2.0 sites such as YouTube, MySpace and Facebook, and that this figure is set to increase. The management ...
    Monday, 06 June 2011
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