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  1. Blogs and user-generated content

    Category: General Information/News

    AOP held a forum on the subject of blogs and user-generated content. Speakers included: Dave Killeen, head of communities, Associated New Media, Tim Dewhurst, operations manager, Chat Moderators, Will ...
    Monday, 06 June 2011
  2. Adding value with broadband content

    Category: General Information/News

    AOP held a forum to explore the applications of broadband content and the factors that are influencing its growth and take-up on 25 May 2005. Posted: 2005-05-25 03:00:00 ...
    Monday, 06 June 2011
  3. Publishers mobilised at AOP forum

    Category: General Information/News

    With mobile phones in the UK set to shortly outnumber people, publishers have been urged to grasp the developing opportunities that mobile content can offer, during an AOP forum on mobile publishing held ...
    Monday, 06 June 2011
  4. AOP interactive forum: Geo-targeting - how and why

    Category: General Information/News

    AOP held a forum for members on the subject of targeting content and adverts based on user location. Speakers included: Steve Sawyer, Quova UK, Ramesh Kannan from DoubleClick, Stephen Betts from BBC News ...
    Monday, 06 June 2011
  5. AOP forum: Mobile content

    Category: General Information/News

    With mobile phones in the UK set to shortly outnumber people, AOP urged publishers to grasp the developing opportunities that mobile content can offer, during a forum on mobile publishing on 26 January ...
    Monday, 06 June 2011
  6. Email is dead: long live RSS!

    Category: General Information/News

    "RSS may be to the web what PVRs (personal video recorders such as TiVo or Sky Plus) were to digital TV," said Mike Butcher, online journalist and editor of Netimperative.com, introducing today's AOP forum, ...
    Monday, 06 June 2011
  7. Making a success of RSS

    Category: General Information/News

    AOP hosted an forum on 10 December on RSS (Really Simple Syndication). Forty publishers met to hear from a panel of experts including Drew Cullen, editor of tech news site The Register, Angus Bankes, founder ...
    Monday, 06 June 2011
  8. Hesitation and laziness are holding back web standards

    Category: General Information/News

    Speaking at the forum entitled Accountability – why bother on 15 June, Mike Seery, chief technology officer of the Economist group, said: "Advertisers need to be able to compare like with like and compare ...
    Monday, 06 June 2011
  9. Accountability - why bother?

    Category: General Information/News

    AOP hosted an interactive forum on 15 June 2005 on the business reasons for being accountabile in web measurement and what to measure, including ad serving. Posted: 2004-06-15 03:00:00 ...
    Monday, 06 June 2011
  10. AOP joins Publishing Skills Group

    Category: General Information/News

    ... to promote and improve education, training and development and to anticipate future skills needs within the industry as a whole. It will act as a strategic forum to discuss the industry's training needs ...
    Monday, 06 June 2011
  11. Broadband to revolutionise web publishing

    Category: General Information/News

    Broadband technology is set to revolutionise internet publishing, according to speakers at an AOP forum, future proofing your online publishing business, yesterday. Posted: 2004-03-31 03:00:00 ...
    Monday, 06 June 2011
  12. Future proofing your online publishing business

    Category: General Information/News

    AOP hosted an interactive forum on 30 March 2005 on making use of the latest technology to reach new audiences and mazimize advertising revenue. Posted: 2004-03-30 03:00:00 ...
    Monday, 06 June 2011
  13. They will pay for content - but they demand choice

    Category: General Information/News

    The half-day AOP forum aimed to facilitate knowledge sharing on areas such as subscriptions and micro-payments, looking at the different strategies implemented by both business-to-business and consumer ...
    Monday, 06 June 2011
  14. Paid content

    Category: General Information/News

    AOP hosted an interactive forum on 29 January 2004 on paid content, looking at both publishers aims and experience of charging for content and comparing these with online payment solutions specifically ...
    Monday, 06 June 2011
  15. AOP forum: Podcasting - what's the point?

    Category: General Information/News

    ‘Podcasting’ has exploded into the mainstream with media giants such as BBC, Guardian Newspapers, New Scientist, Telegraph Group and VNU Business Publications all embracing this new concept in content ...
    Monday, 06 June 2011
  16. Trust your numbers?

    Category: General Information/News

    Fifty publishers met at an AOP/ABCE breakfast forum this week, to discuss how AOP members can use web audits and measurement tools to accelerate the growth of online advertising spend, and particularly ...
    Monday, 06 June 2011
  17. AOP forum: Trust your numbers?

    Category: General Information/News

    As online matures, media planners are under increasing pressure to justify their investment in the medium. AOP and ABC ELECTRONIC explored how publishers can use trust in online information to attract ...
    Monday, 06 June 2011
  18. AOP forum: Site monetisation

    Category: General Information/News

    Sponsored by Google, this forum explored the growing significance of contextual advertising and the ways publishers can use search to maximise advertising revenue with case studies from Times Online and ...
    Monday, 06 June 2011
  19. Usability demands emotional buy-in

    Category: General Information/News

    Nichola Wilkinson, eCommerce manager, Incisive Media told delegates at an AOP forum on 19 September that usability is about the people, first and foremost. Posted: 2006-09-19 03:00:00 ...
    Monday, 06 June 2011
  20. Mobile content can boost your brand

    Category: General Information/News

    Mobile technology could present an opportunity for publishers to develop a ‘brand franchise’, and also drive traffic to other brand platforms, according to speakers at an AOP forum today (8 June). Posted: ...
    Monday, 06 June 2011
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