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  1. Media buyers demand independently verified traffic data

    Category: General Information/News

    Ninety-four per cent of media buyers view the independent verification of website traffic figures as critically or very important to validate media owners' claims, according to new research commissioned ...
    Monday, 06 June 2011
  2. TNS set to launch all digital Ad ID service

    Category: General Information/News

    Adscope - an all digital ad identification service is to be launched in the US in June by TNS Media Intelligence. It monitors online, magazine, newspaper, TV and radio ad occurences and expenditure data ...
    Monday, 06 June 2011
  3. Mobile - will it ever work for publishers? Content and tariff-play in the twenty-first century

    Category: General Information/News

    The combination of flat-rate data access tariffs and the younger demographics increasing mobile usage means that publishers can seize new revenue opportunities, but they have to create new services and ...
    Monday, 06 June 2011
  4. Tim Brown, Blue Lithium MD

    Category: General Information/News

    Tim Brown is MD of data driven performance marketing firm BlueLithium, which was bought by Yahoo! in September 2007 to become part of The Yahoo Network. Posted: 2008-04-25 03:00:00 ...
    Monday, 06 June 2011
  5. Newspapers attract 95m online

    Category: General Information/News

    National newspapers reached a total of almost 95m visitors online, said a report from the Newspaper Marketing Agency (NMA) pooling the web traffic data from its members' 16 titles. Posted: 2008-08-07 ...
    Monday, 06 June 2011
  6. Ad effectiveness on original content sites up in downturn

    Category: General Information/News

    Analysis of Independent Data Also Shows Advertising on Content Sites Performing Better Among Young, Affluent Audiences Posted: 2009-01-23 14:22:06 ...
    Monday, 06 June 2011
  7. Theorem joins AOP

    Category: General Information/News

    A leader in data analysis, ad and search operations and web/email services, Theorem has joined AOP as an associate member. Posted: 2009-03-26 18:20:01 ...
    Monday, 06 June 2011
  8. Maintaining editorial standards while driving traffic

    Category: General Information/News

    The role of journalists is evolving to include a greater understanding of search engine optimisation (SEO) and interpreting data. But in the effort to appeal to search engines, is quality journalism suffering? ...
    Monday, 06 June 2011
  9. Interview: COI Team Head for Digital Marketing Harry Davies

    Category: General Information/News

    Davies' view on how effectively publishers are making use of data, the essential metrics that prove the effectiveness of research, and how online audience insight will be conducted in future... Posted: ...
    Monday, 06 June 2011
  10. UKOM data now available on MediaTel.co.uk

    Category: General Information/News

    New online audience data from UKOM, covering 10,000 sites is available now on MediaTel.co.uk, the media data and analysis service used by over 150 agencies, media owners and analysts. Posted: 2010-03-16 ...
    Monday, 06 June 2011
  11. The first rule of online revenue: there are no rules

    Category: General Information/News

    The agency world is effectively seeking to hoover up as much online audience data as possible, while in the words of MediaMath’s Marta Martinez, publishers are sitting on a “goldmine”... Posted: 2010-02-25 ...
    Monday, 06 June 2011
  12. Rubicon Project to expand services in 2010

    Category: General Information/News

    The Rubicon Project, the Internet advertising infrastructure company, has detailed plans for the company’s new publisher-centric digital advertising technology and data platform, engineered exclusively ...
    Monday, 06 June 2011
  13. "Viewing data from one single touchpoint is not enough"

    Category: General Information/News

    Donald Hamilton, Managing Partner at Precedio Consulting and former UK MD of Wunderloop on audience data and online advertising. Posted: 2010-02-16 14:42:33 ...
    Monday, 06 June 2011
  14. Dow Jones relaunches Financial News site

    Category: General Information/News

    Dow Jones’ Financial News, which covers the European securities market, has relaunched its site, bringing in more refined navigation and personalisation; a new blog; and innovative new data tools and features. ...
    Monday, 06 June 2011
  15. UKOM launches with release of first online data

    Category: General Information/News

    UKOM and The Nielsen Company have launched the UKOM Audience Planning System, publishing inaugural data as the first ever UK industry-agreed audience measurement and planning system for online media.  ...
    Monday, 06 June 2011
  16. Solbright partners with Ad-Juster

    Category: General Information/News

    Ad-Juster and Solbright have signed a partnership agreement that will provide Solbright clients with the ability to automatically access third party delivery data from Ad-Juster for billing reconciliation ...
    Monday, 06 June 2011
  17. UK local market an “ecosystem of varying motivations”

    Category: General Information/News

    At AOP’s forum this week, Guardian Local Launch Editor Sarah Hartley outlined the latest big shifts in this space: while the US has seen acquisitions of startups aggregating news and data... Posted: ...
    Monday, 06 June 2011
  18. comScore's Director of Marketing Solutions Mike Shaw on data

    Category: General Information/News

    comScore's Mike Shaw is speaking at our Driving Revenue through Data event on 8 September. AOP interviews Mike on monetising data... Posted: 2010-08-26 15:40:50 ...
    Monday, 06 June 2011
  19. Director of RBI's data division to speak at AOP Forum

    Category: General Information/News

    Zina Manda, Director of RBI's data division Mardev-DM2 will feature at AOP's Driving Revenue through Data event on 8 September... Posted: 2010-08-19 12:13:46 ...
    Monday, 06 June 2011
  20. NRS to shed new light on combined online/print audience with UKOM data

    Category: General Information/News

    For the first time, this could provide the planning, buying and selling communities with a continuous single-source database of print readership and its online equivalent. Posted: 2010-07-26 19:10 ...
    Monday, 06 June 2011
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