Search

Search Keyword advertising Total: 50 results found.

Search Again

Search Result

  1. Future proofing your online publishing business

    Category: General Information/News

    AOP hosted an interactive forum on 30 March 2005 on making use of the latest technology to reach new audiences and mazimize advertising revenue. Posted: 2004-03-30 03:00:00 ...
    Monday, 06 June 2011
  2. Online spending has a new favourite

    Category: General Information/News

    Online spending looks to have a clear preference in the form of search based advertising. Advertisers are increasingly choosing to appear during searches for terms rather than placing display ads. Posted: ...
    Monday, 06 June 2011
  3. UK ad spend moves online

    Category: General Information/News

    Spending on UK press, radio and cinema advertising fell during the third quarter of 2005, while online ad spend soared by 46 per cent to £266m, according to the latest Quarterly Survey of Advertising Expenditure ...
    Monday, 06 June 2011
  4. EIAA points to fast-developing online behaviour

    Category: General Information/News

    Europeans are spending 56 per cent more time online compared to 2003, according to the latest research from the European Interactive Advertising Association (EIAA). Posted: 2005-12-08 17:00:34 ...
    Monday, 06 June 2011
  5. Trust your numbers?

    Category: General Information/News

    Fifty publishers met at an AOP/ABCE breakfast forum this week, to discuss how AOP members can use web audits and measurement tools to accelerate the growth of online advertising spend, and particularly ...
    Monday, 06 June 2011
  6. Making your website pay

    Category: General Information/News

    Just a few years ago, contextual advertising was a vague concept and hardly available on the web. Today, contextual advertisements are pervasive across the internet, and publishers both large and small ...
    Monday, 06 June 2011
  7. AOP forum: Site monetisation

    Category: General Information/News

    Sponsored by Google, this forum explored the growing significance of contextual advertising and the ways publishers can use search to maximise advertising revenue with case studies from Times Online and ...
    Monday, 06 June 2011
  8. Video brings Vogue.com alive

    Category: General Information/News

    “Video has enabled our magazine brands to come alive online,” declared Condé Nast Interactive commercial director Serena Privett, arguing the case for video advertising on a panel titled ‘Battle of the ...
    Monday, 06 June 2011
  9. Free content drives ad revenue for AOP members

    Category: General Information/News

    Results from the latest AOP membership survey, the AOP Census 2006, show that online advertising revenue continues to be the top source of income for most AOP member organisations. The findings also reveal ...
    Monday, 06 June 2011
  10. Search dominates online ad market worth £1.4bn

    Category: General Information/News

    The latest results from the Internet Advertising Bureau and PriceWaterHouse Coopers reveal that UK internet advertising reached £1,366m in 2005, taking a 7.8 per cent share of the overall advertising market. ...
    Monday, 06 June 2011
  11. IPA launches Touchpoints survey

    Category: General Information/News

    The Institute of Practitioners in Advertising (IPA) today launched the first part of its Touchpoints initiative, a multimedia research tool that has been three years in the making and cost more than £1m. ...
    Monday, 06 June 2011
  12. Online ad spend reaches £1.1bn

    Category: General Information/News

    The latest figures from the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA) show that spending on internet advertising in the UK bucked a bleak trend in 2005 with ...
    Monday, 06 June 2011
  13. Blog, podcast and RSS advertising to reach $49.8m in 2006

    Category: General Information/News

    Combined spending on blog, podcast and RSS advertising is expected to grow 144.9 per cent to $49.8m in 2006 - up from $20.4m in 2005. The findings, released yesterday by PQ Media, a custom media research ...
    Monday, 06 June 2011
  14. Junk food advertising outlawed

    Category: General Information/News

    ... has announced a total ban on junk food advertising around all children's programming, on all children's channels and around all programmes that have a "particular appeal" to under 16-year-olds. Posted: ...
    Monday, 06 June 2011
  15. Food ad rules to include online

    Category: General Information/News

    The Committee of Advertising Practice (CAP) is releasing a revised code on the advertising of food to children under 12 in non-broadcast media such as magazines, paid-for ad space on the internet, newspapers, ...
    Monday, 06 June 2011
  16. Families more engaged online

    Category: General Information/News

    Research from the The European Interactive Advertising Association (EIAA) suggests a "massive opportunity" to engage with families online. Posted: 2008-04-14 13:50:52 ...
    Monday, 06 June 2011
  17. EIAA predicts online ad spend growth

    Category: General Information/News

    80 per cent of advertisers predict growth in online ad spend, according to new research produced by the European Interactive Advertising Agency (EIAA). The Marketers' Internet Ad Barometer highlighted ...
    Monday, 06 June 2011
  18. Local online media hold significant advertising advantage

    Category: General Information/News

    Local media sites hold a distinct advantage when it comes to delivering results for advertisers, according to a report by the Online Publishers Association (OPA) in the US. Posted: 2008-09-04 18:3
    Monday, 06 June 2011
  19. Greater ad effectiveness on branded content sites, says OPA study

    Category: General Information/News

    Across a wide range of advertising metrics, branded content sites outscored internet industry norms 41 out of 43 times according to research from the Online Publishers Association (OPA). Posted: 2008-08-04 ...
    Monday, 06 June 2011
  20. Greater ad effectiveness on branded content sites, says OPA study

    Category: General Information/News

    Across a wide range of advertising metrics, branded content sites outscored internet industry norms 41 out of 43 times according to research from the Online Publishers Association (OPA). Posted: 2008-08-04 ...
    Monday, 06 June 2011
<< Start < Prev 1 2 3 Next > End >>

Search Parameters
Search Only:


Page 1 of 3